We create beautiful, digital-first consumer brands.

From manufacturing to marketing, we bring ideas to life.

About Lana Li

I founded Idea Glue in late 2016. My goal was to bring digitally savvy marketing and beautiful branding to consumer products.

While studying for a social anthropology degree, I found the exchange of ideas between cultures fascinating. From varied industries – ranging from business software to food blogging – Idea Glue started on the principle you should combine the best ideas from different worlds for a recipe that’s greater than the sum of its parts. 

Since inception, we’ve built an international team and network of suppliers that designs, manufactures, and distributes our thousands of products across the globe. 

Previously, I was in charge of growth and creative for an ecommerce analytics startup where I helped grow annual revenues from scratch to 4M+. Prior to that, I ran Sauced Media, a digital agency that designed web, mobile, and retail experiences for companies like Puma, Blue Apron, Bose, and Lowes. 

Idea Glue is based in Manhattan. I graduated from Harvard College with a BA in Social Anthropology and a minor in Computer Science.